Gartner for Marketers Research

Expert Research July 8, 2020

The Annual CMO Spend Survey Research 2020: Part 2 (Channel View)

Nearly 44% of CMOs are facing midyear budget cuts in 2020 as a result of the pandemic, but protect digital channels and martech for now.

A collapse in economic activity during the pandemic has forced many CMOs to make difficult marketing budget decisions. As budget pressures mount, CMOs are bringing lower-margin tactical capabilities in-house, identifying martech programs that don't meet the threshold and mapping channel investments to maximize the impact of marketing initiatives. Download The Annual CMO Spend Survey 2020 Part 2 to better understand:

  • CMO spending by channels and by resource
  • Current spending priorities for people, technology and channels, and indicators that leaders are still optimistic for 2021 despite numerous headwinds
  • How CMO priorities are changing in terms of the shift toward digital channels and the balance of in-house and external agency resources

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