Content influences every stage of the customer journey, so content marketing measurement is crucial.
Yet, only 42% of B2C and 41% of B2B marketers have a documented content strategy. Lacking a clear content marketing strategy, marketers forgo measuring the business value that content drives and instead focus on operational and tactical content marketing metrics.
Use the Gartner How to Measure Content Marketing in 3 Steps research report to map out a content marketing strategy based on your customer journey, and define ways to measure how your content is serving your content marketing strategy and the business. You will learn:
- How to map content to your customer journey
- How to determine what content marketing metrics are needed to prove content marketing ROI
- How to align content marketing KPIs with your organization’s strategic business goals