Getting your brand’s customer experience (CX) right and delivering on your CX promise through an effective CX strategy continue to be critical business imperatives. However, companies continue to pursue CX using an inside lens rather than a customer-centric approach. Successful CX requires knowledge of best practices and a well-considered execution plan. That plan must be based on an outside-in view of customer wants and needs as defined by your customer insight and research methodologies.
The Customer Experience Marketing Leader’s First 100 Days
Creating early wins requires a bold CX approach.