What: Gartner Marketing Symposium/Xpo 2020
When: December 1-3, 2020
Details: CMOs and marketing leaders are taking on more responsibility than ever before and, as a result, are feeling the pressure to deliver more value toward achieving business objectives. Marketing budgets have dropped 11% below company revenue, while marketing is taking over more control over customer experience (CX) initiatives.
Gartner Marketing Symposium/Xpo 2020 provides CMOs and other senior marketing leaders the insights and data they need to grow revenue, drive CX and lead digital innovation amid unprecedented times.
The Gartner Marketing Symposium/Xpo agenda features seven comprehensive tracks allowing marketing leaders to take a deep dive into a broad range of topics focused on the most pressing issues they face today:
- Lead and Innovate in Marketing
- Inform Decision Making with Insights, Data & Analytics
- Deliver Exceptional Customer Experiences
- Drive Results through Multichannel Marketing
- Generate Revenue through Sales
- Explore Emerging Trends and Technology
- Achieve Your Goals as a CMO
- Bob Iger, Executive Chairman, The Walt Disney Company
- Nathalie Nahai, Psychology and Digital Strategist, Award-winning Speaker — The Psychology Strategies Behind Persuasive Brands
The Exhibit Showcase at the event will provide exclusive access to some of the world’s leading marketing and digital service providers, featuring live demonstrations, virtual meetings and information-packed presentations. A listing of current exhibitors is available on the Exhibitor Directory.
Join the discussion on social media using #GartnerMKTG.
About the Gartner Marketing Symposium/Xpo
Gartner analysts will provide additional insights during Gartner Marketing Symposium/Xpo, which takes place virtually, December 1-3, 2020. The conference provides marketing leaders actionable advice about the trends, tools and emerging technologies they need to deliver business results. Gartner analysts address the biggest opportunities, challenges and priorities marketers face today, including data and analytics, customer experience, content marketing, customer insight, marketing technology (martech) and multichannel marketing. Follow news and updates for the event on Twitter at #GartnerMKTG.
About Gartner for Marketers
Gartner for Marketers provides the objective, expert advice and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.gartner.com/marketing.