Gartner Survey Shows 66% of Finance Leaders Think Generative AI Will Have Most Immediate Impact on Explaining Forecast and Budget Variances

Finance leaders say generative AI (GenAI) will have the most impactful use case in forecast/budget variance explanations, according to a survey by Gartner, Inc. Respondents anticipate revenue/spend data classification and management reports as the next most impactful use cases for GenAI in finance.

The survey of 100 finance leaders - carried out in November 2023 - revealed the GenAI use cases that corporate finance leaders anticipate will have the most impact on their function in 2024 (see Figure 1).

“Forecast and budget variance explanation as the top choice reflects the availability of embedded GenAI interfaces within business intelligence tools,” said Clement Christensen, Senior Director Analyst, Research, in the Gartner Finance practice. “This enables users to perform natural language queries to quickly assess known common causes of variance.”

Recent GenAI advancements have refined models, so they are more capable of supporting tasks related to forecasts and variances, industry information and other factors that generate hypotheses around business performance, which can be tested through statistical models. 

When it comes to potential challenges around implementing GenAI, finance leaders expect to contend with issues around talent, data accuracy and governance, technical compatibility, budgeting and change management. Data accuracy and talent limitations cause slightly more concern, although the fairly even distribution of other potential barriers reiterates financial leaders’ relatively limited experience with GenAI.

“GenAI is all about large language models, but the core of finance’s work isn’t in natural language, it’s in numbers, so many finance leaders are still waiting to see a GenAI application that can reliably handle complex calculations,” said Christensen. “For most finance teams, GenAI will likely be an interface to interact with other AI models based on machine learning, or other non-generative models for the next few years.”

Finance leaders seeking to adopt GenAI in their function should keep an open mind and involve key stakeholders, including the finance leadership and IT teams to discuss priorities and expectations. They should also identify when to approach vendors to help determine which GenAI offerings are worth acquiring for the organization’s needs. Finally, CFOs should audit critical data with respective owners before implementation, to decide what modifications must be implemented for use by a GenAI model.

“Finance leaders see potential in the accessibility of GenAI in finance, but valid questions on reliability, accuracy, auditability, and cost, as well as data privacy and security still remain,” said Christensen.   

Gartner clients can read more in The Current State of Generative AI Use and Adoption in Finance. Nonclients can access research on Digital Finance Transformation via AI-Enabled Outsourcing or watch Gartner’s Unlocking the Future of Finance with AI webinar.