Executing Best-Practice Supply Chain Segmentation

A CPG manufacturer turned to Gartner for support executing on its supply chain transformation initiative — specifically, shifting from a one-size-fits-all approach to customer service to tailoring the customer experience for target segments. Thanks to Gartner peer networking and analyst-led consultation, the client was able to execute a best-practice supply chain segmentation strategy in just three months and save more than $850,000.

Mission-critical priority

As part of its supply chain transformation initiative, a CPG manufacturer wanted to explore how supply chain segmentation (versus its one-size-fits-all approach to customer service) could both improve customer experience and reduce cost.

How Gartner helped

Gartner provided support to the client:

  • Networked the supply chain leadership team with their peers at a different CPG manufacturer that had implemented supply chain segmentation
  • Identified opportunities to improve upon the supply chain segmentation roadmap that an external consultant had created
  • Facilitated working sessions around the revised supply chain segmentation project plan

Business impact

With support from Gartner, the client:

  • Saved supply chain transformation time and costs, executing a best-practice supply chain segmentation strategy in just three months and saving more than $850,000
  • Gleaned practical tips, valuable insight/perspective and lessons learned from peer networking, which enabled the company to fast-track progress and avoid common pitfalls.
  • Made strategic decisions with greater confidence thanks to the analyst’s feedback on the roadmap and project plan. In the words of the client, Gartner provided “3X the value compared to a consultant.”  

CPG Manufacturing

Approx $15 billion



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