Build Adaptive Product Marketing Teams to Navigate GTM Challenges

Analyst: Rahim Kaba

As technology and service providers face increased GTM challenges (and opportunities), the pressure grows on product marketing leaders to adapt and scale the functional capabilities that are central to success.

Product marketing leaders need to make decisions about how to structure and adapt their team (including defining new roles and hiring outside resources), and about the responsibilities of each role to support the needs of the business. Poorly defined and poorly structured product marketing teams can cause internal frustration and delays, leading to a failure to properly tackle and capitalize on GTM challenges and opportunities.

Download this research to explore the organizational development approaches that help product marketing leaders navigate four common GTM scenarios to advance product marketing maturity and effectiveness.