By 2017, 89% of marketers expect customer experience to be their primary differentiator.
See how marketers across industries are applying digital best practices to differentiate their customer experience.
PLAN FOR SUCCESS
Create truly unique experiences that build lasting customer relationships. Our team will work with you to develop a customized action plan that focuses on the digital opportunities that have the greatest potential to elevate your customer experience.
Industry Best Practices
Rich Persona Frameworks
Gartner’s proven methodologies and ongoing research are the tools that help us guide marketing leaders to create true competitive differentiation in the customer experience.
|Customer Experience Research Focus for 2017|
|How Marketers Structure Customer Experience Teams for Success|
|How Satisfaction Can Be Correlated With Business and Financial Outcomes|
|How to Create and Measure a Voice-of-the-Customer Strategy|
|How the Right Reports and Dashboards Can Drive More Customer Experience Action|
|How Integrating Other Data With Survey Response Improves Customer Experience Planning|
|How VoC Systems Can Support Better Marketing Actions|
|How to Encourage and Reward Loyalty and Advocacy to Deliver Customer Experience Benefits|
|How Mobile Drives Customer Experience Throughout the Customer Journey|
89% of marketers compete primarily on the basis of customer experience — discrete moments that, together, strengthen or weaken a customer's preference, loyalty and advocacy.
Marketers interested in customer experience are also exploring: