Experts

Andrew Frank

Research VP and Distinguished Analyst

Andrew specializes in best practices for data-driven marketing, including how marketers can use data to drive strategy, sales, loyalty, innovation, and meet business goals.

As the creator of the Gartner Digital Marketing Transit Map, Andrew tracks developments in marketing and advertising technologies and translates what that means to digital marketing and business leaders.

Andrew’s extensive agency experience in digital and emerging technologies gives him a unique and seasoned perspective into practical challenges facing marketers today.

 

Areas of Focus

Advertising

Marketing Technology and Emerging Trends

 

Experience

Organic
Group Director, Engineering

Viant
CTO, Media & Entertainment

Gravitas
Head of Software Development

Ogilvy & Mather
Vice President; Partner; Principal for Technical Design; Director of Software Development

Top 5 Issues That I Help Clients Address

  1. What are the best practices for acquiring and distributing data, both internally and externally?
  2. How can marketers best use data to inform strategic processes such as market evaluation and product development?
  3. Which approaches work best to model and analyze audiences, actions and dialogues?
  4. How can marketers tune in to the "voice of the customer"?
  5. What are the best practices for managing customer data security and privacy?

 

Latest Blog Posts

BLOG
AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

It's time to put learning about and experiencing AL at the top of the strategic priority list, and to consider what role your organization will play when these technologies are woven into our markets and brand experiences. 

RESEARCH
2017 Marketing Watch List

More budget means more responsibility as marketing leaders face an ever-increasing flood of data. We’ll help you use customer focus and analytics to grow digital revenue.

WEBINAR
Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments

Walk away with an understanding and benchmark of how B2B, B2C and B2B2C marketers are investing in martech to create leverage for their marketing teams.