Andrew specializes in best practices for data-driven marketing, including how marketers can use data to drive strategy, sales, loyalty, innovation, and meet business goals.

As the creator of the Gartner Digital Marketing Transit Map, Andrew tracks developments in marketing and advertising technologies and translates what that means to digital marketing and business leaders.

Andrew’s extensive agency experience in digital and emerging technologies gives him a unique and seasoned perspective into practical challenges facing marketers today.

 

Areas of Focus

Advertising

Marketing Technology and Emerging Trends

 

Experience

Organic
Group Director, Engineering

Viant
CTO, Media & Entertainment

Gravitas
Head of Software Development

Ogilvy & Mather
Vice President; Partner; Principal for Technical Design; Director of Software Development

Top 5 Issues That I Help Clients Address

  1. What are the best practices for acquiring and distributing data, both internally and externally?
  2. How can marketers best use data to inform strategic processes such as market evaluation and product development?
  3. Which approaches work best to model and analyze audiences, actions and dialogues?
  4. How can marketers tune in to the "voice of the customer"?
  5. What are the best practices for managing customer data security and privacy?

 

Latest Blog Posts

 

BLOG

AI for Marketing on the Hype Cycle: A Long Journey to the Plateau?

Andrew Frank

July 21, 2017

 

RESEARCH

2017 Marketing Watch List 

 

WEBINAR

Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments