andrew-frank

Andrew Frank

Distinguished VP Analyst

Andrew Frank covers marketing and advertising. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also focuses on emerging marketing technology and trends, including marketing applications of artificial intelligence (AI) and machine learning, algorithmic marketing, and marketing among Internet of Things (IoT). Mr. Frank also specializes in advertising technology and business trends. His research focuses on new opportunities in digital advertising leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.


Mr. Frank has spent more than 28 years focusing on technology-driven innovation for major media companies, ad agencies, and startups, and the last 15 focused on interactive marketing and internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies.

 

Areas of Focus

 

Experience

Ogilvy & Mather Interactive
Vice President, Partner, Head of Technical Design

Viant
Vice President and CTO, Media & Entertainment

Organic (an Omnicom Company)
Group Director of Engineering

Top Issues That I Help Clients Address

  1. Use AI and data to optimize marketing
  2. Navigate the complex landscape of advertising, media and marketing tech
  3. Define marketing's role in digital business
  4. Build marketing relationships while complying with GDPR and related privacy requirements
  5. Help marketers apply and innovate with advanced marketing technology and trends

 

Read More

INSIGHTS

The Post-GDPR Polarized Privacy Personalization Paradox Blues
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INSIGHTS

Personalized Marketing in the Age of Weaponized Data
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RESEARCH

Maximize Your CX Strategy

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5 Key Insights from the CMO Spend Survey (Infographic)
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