Augie is a Research Director covering the customer experience (CX) for marketing leaders. His particular areas include analytics and measurement, the role of social media and word of mouth (WOM), aligning CX to organizational missions and objectives, voice of customer (VoC), and organization and governance. Augie is an early adopter, beginning his digital career as a Prodigy Community Manager in 1993.

Previously, he led all social media activities at the financial services firm, USAA. More recently, he directed American Express’s Voice of the Customer strategy and action, focusing on ways to encourage more use of customer feedback (surveys and complaints) to drive CX improvements.


Areas of Focus

Customer Experience Strategy and Design 

Leading and Managing Customer Experience 

Building a Customer-Centric Culture

Customer Experience Leadership and Execution for CMOs 

Customer Understanding and Insights 

Social Marketing 

Marketing Data and Analytics



American Express

Director, VoC Customer Experience Action

Prudential Financial

Director, Social Media Strategy


Executive Director, Community and Collaboration

Forrester Research

Sr. Analyst, Social Computing

Top 5 Issues That I Help Clients Address

  1. What’s the role of social media and WOM in customer experience?
  2. What’s the most effective way to launch and enhance my customer experience management (CXM) program?
  3. How should marketers craft their customer experience objectives and measurements?
  4. What’s the best way to leverage customer feedback through VoC programs?
  5. How can marketers’ guide and influence the customer experience across functions in the organization?


Read More



No, Every Employee Isn’t a Marketer, Salesperson or Service Rep

Augie Ray

August 22, 2017



Get the most out of your advertising on social networks



How to Align Customer Experience with Marketing Channel Operations