christopher-ross

Christopher Ross

Sr Director Analyst

Chris Ross works with CMO's on strategy, leadership, organizational design, customer experience (CX) and innovation. His areas of expertise also include the development of brand positioning and architecture, value proposition design and marketing technology strategy.

 

Previously, he was Founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP, and others. His background includes marketing leadership in technology, consumer products, sports marketing and an array of other categories. He originally joined Gartner through the acquisition of Burton Group, where he and his team led Gartner digital marketing programs.

 

Areas of Focus

 

Experience

Aries Capital Partners
Chief Marketing Officer

Systym
Founder - Chief Marketing Officer

Gartner
Vice President, Digital Marketing

Top Issues That I Help Clients Address

  1. CMO's working on definition of vision, strategy and direction for their organization
  2. CMO's driving innovation and organizational change
  3. Creation and management of modern, agile marketing teams
  4. Creating compelling, intelligently positioned brands
  5. Optimal approach to marketing talent, technology and operation

 

INSIGHTS

Mars and Marketing – What We Can Learn From NASA
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INSIGHTS

Drop the Dogma to Make Agile Marketing Work
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5 Key Insights from the CMO Spend Survey (Infographic)
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E-BOOK

The Customer Experience
E-Book: Master 3 Fundamentals

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