Chris Ross

Research Director

Chris is a Research Director covering marketing leadership and management. He’s focused on the structure and dynamics of next-generation marketing organizations and how marketing leaders can develop agile strategies and teams.

Previously, he was Founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP and others. His background includes work in technology, consumer products, sports marketing and an array of other categories. He has deep knowledge around practical application of marketing technologies and how marketing leaders can approach selection and implementation. He originally joined Gartner through the acquisition of Burton Group, where he and his team were responsible for Gartner digital marketing programs.


Areas of Focus

Content Marketing and Management 

Marketing Leadership and Organizational Effectiveness for CMOs 

Leading and Supporting Digital Innovation for CMOs 

Leading and Managing Marketing 




Chief Marketing Officer


Senior Director, Marketing

Aries Capital Partners

Chief Marketing Officer


Director, Marketing

Top 5 Issues That I Help Clients Address

  1. How should modern, agile marketing organizations be structured?
  2. What role does innovation play within the marketing organization and what can marketers do to drive new processes, programs and products?
  3. What are the best practices for sourcing agencies and other marketing vendors?
  4. How can marketing leaders improve collaboration and communication within their organizations?
  5. What are the best practices for marketing measurement and optimization?


Read More

Wrenches, Riders, and Marketing Technology

Maximizing marketing technology means being a power user of all the marketing technologies you already have. A well-designed bike, turned by a talented mechanic, piloted by an experienced rider is what wins bike races. That same combination also works for marketers. Ride on!

Digital Vision Roadmap: Your Path to Scalable Change

CMOs know embracing digital business unlocks massive opportunities. Move toward digital change with this clear process for crafting and communicating the way forward.

Hype Cycle

Track the maturity of analytic techniques and technologies to determine what works best for you.