Chris is a Research Director covering marketing leadership and management. He’s focused on the structure and dynamics of next-generation marketing organizations and how marketing leaders can develop agile strategies and teams.

Previously, he was Founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP and others. His background includes work in technology, consumer products, sports marketing and an array of other categories. He has deep knowledge around practical application of marketing technologies and how marketing leaders can approach selection and implementation. He originally joined Gartner through the acquisition of Burton Group, where he and his team were responsible for Gartner digital marketing programs.

 

Areas of Focus

Content Marketing and Management 

Marketing Leadership and Organizational Effectiveness for CMOs 

Leading and Supporting Digital Innovation for CMOs 

Leading and Managing Marketing 

 

Experience

Systym

Chief Marketing Officer

SirsiDynix

Senior Director, Marketing

Aries Capital Partners

Chief Marketing Officer

Raindance

Director, Marketing

Top 5 Issues That I Help Clients Address

  1. How should modern, agile marketing organizations be structured?
  2. What role does innovation play within the marketing organization and what can marketers do to drive new processes, programs and products?
  3. What are the best practices for sourcing agencies and other marketing vendors?
  4. How can marketing leaders improve collaboration and communication within their organizations?
  5. What are the best practices for marketing measurement and optimization?

 

Read More

 

BLOG

Wrenches, Riders, and Marketing Technology

Christopher Ross

August 24, 2017

 

INTERACTIVE

Digital Vision Roadmap: Your path to Scalable Change

 

TOOLS AND METHODOLOGIES

Hype Cycle