Chris Ross works with CMO's on strategy, leadership, organizational design, customer experience (CX) and innovation. His areas of expertise also include the development of brand positioning and architecture, value proposition design and marketing technology strategy.

Previously, he was Founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP and others. His background includes work in technology, consumer products, sports marketing and an array of other categories. He has deep knowledge around practical application of marketing technologies and how marketing leaders can approach selection and implementation. He originally joined Gartner through the acquisition of Burton Group, where he and his team were responsible for Gartner digital marketing programs.

 

Areas of Focus

Strategy, Leadership, Customer Experience and Innovation Insights for CMOs

Leading and Managing Marketing

Branding and Value Proposition

 

Experience

Systym

Chief Marketing Officer

SirsiDynix

Senior Director, Marketing

Aries Capital Partners

Chief Marketing Officer

Raindance

Director, Marketing

 

Top 5 Issues That I Help Clients Address

  1. CMO's working on definition of vision, strategy and direction for their organization
  2. CMO's driving innovation and organizational change
  3. Creation and management of modern, agile marketing teams
  4. Creating compelling, intelligently positioned brands
  5. Optimal approach to marketing talent, technology and operation

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RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

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INTERACTIVE

Digital Vision Roadmap: Your path to Scalable Change

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METHODOLOGIES AND TOOLS

Hype Cycle

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RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

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