Chris is a Research Director covering marketing leadership and management. He’s focused on the structure and dynamics of next-generation marketing organizations, marketing innovation, B2B marketing, content marketing, buyer personas and digital marketing strategy.

Previously, he was Founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP and others. His background includes work in technology, consumer products, sports marketing and an array of other categories. He has deep knowledge around practical application of marketing technologies and how marketing leaders can approach selection and implementation. He originally joined Gartner through the acquisition of Burton Group, where he and his team were responsible for Gartner digital marketing programs.

 

Areas of Focus

Content Marketing and Management 

Customer Experience Strategy and Design

Leading and Managing Marketing 

 

Experience

Systym

Chief Marketing Officer

SirsiDynix

Senior Director, Marketing

Aries Capital Partners

Chief Marketing Officer

Raindance

Director, Marketing

 

Top 5 Issues That I Help Clients Address

  1. How should modern, agile marketing organizations be structured?
  2. What are the best practices for sourcing agencies and other marketing vendors?
  3. How are modern marketers maximizing the impact of their content marketing?
  4. What is the optimal combination of marketing talents, technologies and processes?
  5. How do I optimize customer experience (CX)?

Read More

 

BLOG

What I’ve Learned About Building Amazing Marketing Teams

by Christopher Ross

January 25, 2018

 
a4c0279e-c32d-4773-bad9-09f751954f3b

INTERACTIVE

Digital Vision Roadmap: Your path to Scalable Change

e3f42c3f-65f9-4c2b-87c7-80adcfba21f9
 

METHODOLOGIES AND TOOLS

Hype Cycle

bba8d3ab-41b7-444e-8f30-8f553cf7983d
 

RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

afc9243e-dd88-42ea-a9d8-e16d3d4985c6