Over 90% of marketers struggle to seamlessly connect more than three channels on the buyer journey.
Maximize the effectiveness of every customer touch point to build stronger relationships with customers and greater value for your brand.
PLAN FOR SUCCESS
Accelerate your multichannel marketing strategy
Chart a progressive vision for your company as a true multichannel marketing leader. Our team will work with you to build an action plan that guides you in the technologies and initiatives for creating more integrated, rewarding and measurable multichannel experiences.
Our ongoing research and proven methodologies give marketing leaders the insights, advice and tools to achieve better results for their multichannel marketing initiatives.
|Multichannel Marketing Research Focus for 2017|
|What multichannel marketers need from customer data platforms and/or digital marketing hubs|
|Predictive and real-time decision making in multichannel marketing|
|Know your audience: segmentation advances that will improve multichannel marketing|
|Maturity Model for Multichannel Marketing|
|How to Hire a Multichannel Marketing Orchestrator|
|Channel Attribution Strategies, Tools and Approaches|
|Magic Quadrant for Multichannel Campaign Management|
|Market Guide for Email Marketing|
|Market Guide for Account-Based Marketing|
64% of marketers expect to apply event-triggered tactics to multichannel marketing techniques in the next two years.
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