RESEARCH AREAS

Multichannel Marketing

Over 90% of marketers struggle to seamlessly connect more than three channels on the buyer journey.

Maximize the effectiveness of every customer touch point to build stronger relationships with customers and greater value for your brand.

PLAN FOR SUCCESS

Accelerate your multichannel marketing strategy

Chart a progressive vision for your company as a true multichannel marketing leader. Our team will work with you to build an action plan that guides you in the technologies and initiatives for creating more integrated, rewarding and measurable multichannel experiences.

Plan Features

Gap Analysis
ROI Frameworks
Step-by-Step Guides
Metrics Toolkits
Vendor Assessments

Multichannel Marketing Research and Methodologies

Our ongoing research and proven methodologies give marketing leaders the insights, advice and tools to achieve better results for their multichannel marketing initiatives.
 

View Research Summary
Multichannel Marketing Research Focus for 2017
What multichannel marketers need from customer data platforms and/or digital marketing hubs
Predictive and real-time decision making in multichannel marketing
Know your audience: segmentation advances that will improve multichannel marketing
Maturity Model for Multichannel Marketing
How to Hire a Multichannel Marketing Orchestrator
Channel Attribution Strategies, Tools and Approaches
Magic Quadrant for Multichannel Campaign Management
Market Guide for Email Marketing
Market Guide for Account-Based Marketing

64% of marketers expect to apply event-triggered tactics to multichannel marketing techniques in the next two years.

Adam Sarner & Mike McGuire
‘Survey Analysis: How Leaders Manage Their Multichannel Marketing Activities’

Marketers interested in multichannel marketing are also exploring:

Customer Experience

Turn loyal customers into vocal advocates through exceptional customer experiences that elevate and differentiate your brand.

Marketing Management

Structure teams, roles and external partners to get more done, faster, without compromising quality.

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