Multichannel Marketing

Over 90% of marketers struggle to seamlessly connect more than three channels on the buyer journey.

Maximize the effectiveness of every customer touch point to build stronger relationships with customers and greater value for your brand.

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Accelerate your multichannel marketing strategy

Chart a progressive vision for your company as a true multichannel marketing leader. Our team will work with you to build an action plan that guides you in the technologies and initiatives for creating more integrated, rewarding and measurable multichannel experiences.

Plan Features

Gap Analysis
ROI Frameworks
Step-by-Step Guides
Metrics Toolkits
Vendor Assessments

Related Content

It’s Time to Unite Advertising With Multichannel Marketing

Combining multichannel and programmatic advertising will give brands richer audience insights for more relevant marketing.

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5 steps to real-time multichannel marketing

Learn about the techniques and technologies fueling success in real-time multichannel marketing.

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Hot Trend for B2B Marketers: Account-Based Marketing

Marketing and selling to existing customers yields higher ROI than targeting prospects. That's why "account-based marketing" is emerging as a hot trend.

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Multichannel Marketing Research and Methodologies

Our ongoing research and proven methodologies give marketing leaders the insights, advice and tools to achieve better results for their multichannel marketing initiatives.

Planned Multichannel Marketing Research for 2016
The Multidimensional Multichannel Marketer
How to Unite Advertising with Multichannel Marketing
Search Marketing's Evolution and What it Means to Multichannel Marketing
What Multichannel Marketing Needs From Digital Marketing Hubs
Gartner's Multichannel Orchestration Model Makes Campaign Management a Science
Toolkit: Orchestration Model for Mapping Multichannel Marketing Campaigns
Toolkit: Automate B2B Lead Nurturing in Four Steps

Proprietary Methodologies 

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Marketing Maturity Assessment

Plot your organization’s maturity level across nine digital marketing disciplines.

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Digital Marketing Transit Map

Digital Transit Map

Simplify and navigate the complex relationships between applications, technologies and vendors in today’s digitally-driven marketing landscape.

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Hype Cycle

Give your business a reality check on the technologies that impact the customer experience.

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64% of marketers expect to apply event-triggered tactics to multichannel marketing techniques in the next two years.

— Adam Sarner & Mike McGuire
‘Survey Analysis: How Leaders Manage Their Multichannel Marketing Activities’

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