Build marketing technology and emerging trends into your digital road map

Gartner’s 2018 research agenda for marketing technology and emerging trends (MTET) will focus on three central themes: selecting, deploying and maximizing marketing technology solutions for business advantage; optimizing your existing marketing technology investments; and identifying and evaluating emerging marketing approaches and trends. Specifically, this agenda will help marketing technology leaders answer the following questions.

  • Which key technologies power modern marketing?
  • How do I maximize the value from technology investments?
  • How do I identify, evaluate and select technologies?
  • How do key technologies fit together to support a high-performing marketing operation?
  • What market trends present opportunities and disruptions for marketing?

Plan Features

  • Cool Vendor Reports
  • Trend Analysis
  • Marketing Leader Surveys
  • Presentation Templates
  • Industry Best Practices

VIEW SAMPLE PLAN

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Gartner’s 2018 research on marketing technology and emerging trends includes:
  • How marketers can lead strategic innovation and technology investments
  • New technologies and legacy investments enabling marketing technology leaders to deliver better experiences, insights and results
  • Critical marketing trends — especially behavioral, societal and macroeconomic considerations — that go beyond technology-related trends and innovations

Proprietary Methodologies

 

METHODOLOGIES AND TOOLS 

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The Marketing Performance Benchmarks tool

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Peer Insights

Explore ratings & reviews from senior marketing leaders

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