Build marketing technology and emerging trends into your digital road map

Gartner’s 2018 research agenda for marketing technology and emerging trends (MTET) will focus on three central themes: selecting, deploying and maximizing marketing technology solutions for business advantage; optimizing your existing marketing technology investments; and identifying and evaluating emerging marketing approaches and trends. Specifically, this agenda will help marketing technology leaders answer the following questions.

  • Which key technologies power modern marketing?
  • How do I maximize the value from technology investments?
  • How do I identify, evaluate and select technologies?
  • How do key technologies fit together to support a high-performing marketing operation?
  • What market trends present opportunities and disruptions for marketing?

 

Plan Features

  • Cool Vendor Reports
  • Trend Analysis
  • Marketing Leader Surveys
  • Presentation Templates
  • Industry Best Practices

VIEW SAMPLE PLAN

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Marketing Technologies and Emerging Trends Research and Methodologies

How brands engage with people and their devices is transforming the customer journey.

Gartner’s 2018 research on marketing technology and emerging trends includes:
  • How marketers can lead strategic innovation and technology investments
  • New technologies and legacy investments enabling marketing technology leaders to deliver better experiences, insights and results
  • Critical marketing trends — especially behavioral, societal and macroeconomic considerations — that go beyond technology-related trends and innovations

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