Mobile-ize your marketing vision

Designing and implementing an effective mobile marketing strategy requires you to identify the necessary internal and external resources — people, processes and technologies. Grounded in analytics, your strategy must ensure that mobile marketing efforts can activate, or be activated by, other elements in the marketing organization. Ourresearch helps marketers answer the following key questions.

  • How do I make a case for investment in mobile marketing?
  • Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
  • How do I mobilize my brand to deliver business results via mobile marketing?
  • How do I leverage real-time mobile engagement to activate Related Priorities customers and link online and offline experiences?

 

Plan Features

  • Mobile Best Practices
  • Vendor Reports
  • Trend Analysis
  • Skills Assessment
  • Strategic Frameworks

VIEW SAMPLE PLAN

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Mobile Marketing Research and Methodologies

Successful mobile marketing uses valuable data emitted by mobile devices while balancing effective microtargeting of audiences with overwhelming prospects and customers with interruptions.

Gartner’s mobile marketing research helps you:

  • Determine whether a “mobile extender” or “mobile-centric” approach best suits your organization.
  • Leverage your mobile marketing analytics solution to make the case for turning mobile into the great connector of a marketing team — strategically and tactically.
  • Navigate the complex and varied landscape of mobile-focused technology providers.
  • Drive more effective customer experience (CX) by developing and managing real-time engagements.

Proprietary Methodologies

 

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Digital Marketing Transit Map: Simplify today’s landscape

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Marketing Maturity Assessment

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