Mobile-ize your marketing vision

Designing and implementing an effective mobile marketing strategy requires you to identify the necessary internal and external resources — people, processes and technologies. Grounded in analytics, your strategy must ensure that mobile marketing efforts can activate, or be activated by, other elements in the marketing organization. Ourresearch helps marketers answer the following key questions.

  • How do I make a case for investment in mobile marketing?
  • Which approach will best fit my marketing requirements: mobile extender or mobile-centric?
  • How do I mobilize my brand to deliver business results via mobile marketing?
  • How do I leverage real-time mobile engagement to activate Related Priorities customers and link online and offline experiences?

 

Plan Features

  • Mobile Best Practices
  • Vendor Reports
  • Trend Analysis
  • Skills Assessment
  • Strategic Frameworks

VIEW SAMPLE PLAN

Related Content

 

RESEARCH

Orchestrate campaigns that drive loyalty, advocacy & growth

afc9243e-dd88-42ea-a9d8-e16d3d4985c6
 

BLOG

Mobile Marketers Say “Message Received”

by Noah Elkin

March 01, 2018

16597770-8a9a-4b3a-a7eb-2b842de1a3b5
 

RESEARCH

The CMO Spend Survey: Powerful insight to deliver results

c8e8a16b-6d00-4643-ab9a-0953811c38e2
 

BLOG

What Does Mobile Marketing Maturity Mean?

by Charles Golvin

March 15, 2018

 
300030de-5d14-4703-b0f8-467b830050dc

Mobile Marketing Research and Methodologies

Successful mobile marketing uses valuable data emitted by mobile devices while balancing effective microtargeting of audiences with overwhelming prospects and customers with interruptions.

Gartner’s mobile marketing research helps you:

  • Determine whether a “mobile extender” or “mobile-centric” approach best suits your organization.
  • Leverage your mobile marketing analytics solution to make the case for turning mobile into the great connector of a marketing team — strategically and tactically.
  • Navigate the complex and varied landscape of mobile-focused technology providers.
  • Drive more effective customer experience (CX) by developing and managing real-time engagements.

Proprietary Methodologies

 

METHODOLOGIES AND TOOLS

Digital Marketing Transit Map: Simplify today’s landscape

a8bb1be6-940e-4b95-8e35-19d6dbe3d17c
Move your marketing organization into the digital driver's seat.

METHODOLOGIES AND TOOLS

Marketing Maturity Assessment

Move your marketing organization into the digital driver's seat.
25d17bf5-acef-45ca-826f-38291c2deddb
Peer Insights

METHODOLOGIES AND TOOLS

Explore ratings & reviews from senior marketing leaders

Peer Insights
16c96d7f-6bf8-445b-bbc3-2813a2de3520
 

METHODOLOGIES AND TOOLS

Magic Quadrant Reports 

7f6eb8c3-31ff-4ea7-a35b-877833c8f744

Marketers interested in Marketers interested in Mobile Marketing are also exploring:

RESEARCH AREA

Multichannel Marketing

98790959-418e-4c79-84c6-9713d3e33ad2

RESEARCH AREA

Marketing Technology and Emerging Trends

32ca05c3-f1ff-46f1-a8e1-29c406032b1b

RESEARCH AREA

Advertising

420e7a72-0f13-42bc-bb08-21b85d7ace0c

RESEARCH AREA

Digital Commerce

4ec73ab5-09e8-4e12-897b-0915f8f7f18a