Gartner's 2017 research agenda for multichannel marketing and communications will help your organization strengthen customer loyalty and advocacy by better understanding your customers. Use this research to align your multichannel marketing efforts to data-informed customer personas, strengthen your team's capabilities and demonstrate a direct impact on bottom-line results. The multichannel marketing and communications agenda will help marketing leaders answer the following questions.
Orchestrate Successful Customer Centric Campaigns
Multichannel marketing drives loyalty, advocacy and growth. Here's what it takes to engage in connected conversations.
Failing to Manage Content as an Asset Puts Personalization Out of Reach of Most Marketers
Kirsten Newbold-Knipp, July 19, 2017
Research suggests that 6% of marketers say their top need to get the most out of their content is training on how to use technology to manage content as an asset.
How to Align Customer Experience with Marketing Channel Operations
The customer journey is changing. Get a strategic approach to help you master the new customer journey using metrics and collaboration.
Multichannel marketing constitutes continual, orchestrated engagement across digital and traditional customer touchpoints.
- Comprehensive understanding of customer behaviors, attitudes and actions
- Rules and intelligence for engagement timing and targeting at the right moment in the customer journey
- Automation and scale of multichannel marketing execution
Digital Marketing Transit Map
Simplify the digital landscape by mapping the connections between business functions, applications and providers so that you can easily see where marketing and IT align.
Explore ratings and reviews of marketing technology and providers written by senior marketing leaders. Benefit from the firsthand experience of your peers to make more insightful decisions around Multichannel Campaign Management.
Track the maturity of analytic techniques and technologies to determine what works best for you.
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