Gartner’s 2018 research for multichannel marketing and communications will help your organization strengthen customer loyalty and advocacy by better understanding your customers. Use this research to align your multichannel marketing efforts to data-informed customer personas, strengthen your team’s capabilities and demonstrate a direct impact on bottom-line results. This multichannel marketing and communications research will help marketing leaders answer the following questions:

  • How can you get a comprehensive understanding of your customers?
  • How can you align multichannel marketing and communications initiatives to business goals?
  • What are best practices for multichannel marketing and communications?
  • When evaluating multichannel marketing technology and service providers, which criteria should guide your choice?

Plan Features

  • Mobile Best Practices
  • Vendor Reports
  • Trend Analysis
  • Skills Assessment
  • Strategic Frameworks

VIEW SAMPLE PLAN

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Multichannel marketing constitutes purposeful, mutually orchestrated engagements, across digital and traditional customer touchpoints. 

It includes:

  • Comprehensive understanding of customers behaviors, attitudes and actions
  • Rules and intelligence for engagement timing and targeting at the right moment in the customer journey
  • Automation and scale of multichannel marketing execution

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