Gartner Research

Selling Digital Transformation: A CIO’s Guide to Crafting Better Stories

Use this practical approach to storytelling to help you sell digital transformation.

Analyst: Ed Gabrys

In this new, highly digitalized era in which most of us work, play and live, it can be difficult to get a simple understanding of what digital is and how it is impacting us. A search of the internet for the phrase “digital business” presents an overwhelming array of confusing praise, extraordinary predictions and unpleasant perspectives. 

The goal of this research is to encourage you to embrace storytelling as a persuasive approach to communications; to help you create a better story, and to enhance your delivery so that you can be your most persuasive self.

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Master culture and leadership dynamics by crafting better stories.

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