Digital Business KPIs: Defining and Measuring Success

Becoming a digital business requires a set of KPIs that are specific to the digital business transformation effort

Analysts: James Anderson, Paul Proctor

Ask enterprises what their organization will look like after they go through a digital transformation and two types of responses will likely result. Some enterprises will describe how their current business model will become more digitalized but essentially remain the same, while others will describe how they will pursue new digital business models to add to their existing portfolio.

This research presents two complementary KPI frameworks that answer questions senior executives will have about the digital business transformation:

  1. How digitalized is our enterprise today? What benefits can be expected from digitalizing our current business?
  2. What new digital revenue sources and business models can we pursue? How are we progressing compared to the market and future demand?

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