Gartner Research

Market Your IT Sourcing, Procurement and Vendor Management Value Using Targeted Stakeholder Communication

Targeted efforts to market the activities and value of your endeavors are key to gaining acceptance and participation.

Analysts: Yanni Karalis, Joanne Spencer

SPVM leaders need to develop a “marketing mindset” to effectively promote their capabilities. One of the ways to promote their work is to continuously communicate how SPVM policy, process, governance and robust commercial due diligence help stakeholders realize their own objectives.

This research shows you how to drive that strategic influence by marketing your value proposition through a targeted communication plan.

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Market the value of sourcing, procurement and vendor management to your stakeholders and business partners.

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