A central tenet of any enterprise is to continuously examine, improve and evolve business models. When technology is used in pursuit of this aim, we have what Gartner defines as either “digital optimization” (making an existing business model more efficient) or “digital business transformation” (reimagining the business model itself). Business models, therefore, are dynamic by necessity.
CIOs and IT leaders can use this research to understand how new organization designs and other changes impact the enterprise’s operating model.
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