Gartner Research

Apply Gartner’s Product Management Maturity Model to Uplift Business Impact

Mature product management functions are driven by an evidence-based approach, customer orientation and close alignment to the organization’s strategic priorities.

Analyst: Lars Van Dam

 

Technology general managers invest in product management, but they don't always mature the role to the point where it has a strategic impact on the business. Across the industry, the maturity and responsibilities of product management are not consistently well-defined, often differing across company divisions.

Gartner’s maturity model for product management provides a practical approach to assess the current state of product management and identify key actions to grow the business impact of the role and organization.

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