Gartner Research

How Digital Product Management Unlocks Opportunities for New Value Creation

An inescapable new discipline and practice

Analyst: Lars Van Dam

The majority of CEOs (63%) expect to change business models in the next two years, requiring product managers to fundamentally rethink how value is perceived, created and consumed.

This Featured Insight Report defines digital product management and includes Gartner research and tools that outline pragmatic steps on how to mature and implement this critical new discipline within your organization, with focus on four major themes:

  • Developing the discipline of digital product management
  • Identifying, attracting and establishing the right talent mix
  • Forging a synergistic go-to-market that scales the business
  • How digital product management can shape offerings for competitive advantage

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