Analysts: Christie Struckman, Elise Olding
Analysts: Christie Struckman, Elise Olding
CIOs frequently say that they need their team members to work in different ways — more innovatively, collaboratively or proactively — and assume their employees know what they mean by that. But the problem is that most team members already are thinking to themselves, “I am very innovative, collaborative, proactive.” So while CIOs think they are conveying this big change, nobody is hearing what is different.
The research shares how CIOs can use the To/From/Because Model to clearly describe how they want their team members to behave to drive culture change and accelerate business efforts.
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