Gartner Research

Maverick Research: Treat Climate Change as the Biggest Business Opportunity Since the Dawn of Time

A Gartner Special Report for Executive Leaders

Analyst(s): Frank Buytendijk, Jamie Popkin

A recent Gartner survey found that half of the responding CEOs said climate change is impacting their business, but only 11% identified it as one of their top five business priorities. Climate change has the potential to change the world permanently. Executive leaders should treat this as an opportunity to reinvent their businesses, as innovations to combat global warming have immediate market potential globally.

This collection of Maverick* research argues that climate change not only poses great dangers but also presents huge opportunities for CEOs and other organizational leaders willing and able to get the jump on their competitors. Averting a global crisis requires Maverick solutions, so they should go on the offensive. Those that bring forward innovations to combat global warming will cater to a global market of almost boundless opportunity.

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