Postpandemic, customers want to be able to search, transact, acquire, and consume products and services safely and easily across a retailer’s entire ecosystem. This requires retailers to build a robust customer experience technology while simultaneously managing costs.
CIOs can use this research to better advise CEOs on technology investments for excellent customer experiences and optimized processes. Some of the top tech trends that retailers must be in tune with are:
- Touchless interactions
- Fulfillment execution
- Algorithmic merchandising optimization
- Cost optimization
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