Published: 28 February 2024
Capability choices are hard to replicate so can enable sustainable market differentiation. By prioritizing investment in their differentiating capabilities, executive leaders can intentionally transform their enterprise operating model to create and sustain competitive advantage and drive growth.
Many executive leaders chase growth wherever an opportunity appears rather than sustaining investment in differentiating capabilities to proactively create growth opportunities and build competitive advantage.
Executive leaders tend to follow the same trends as their competitors so aren’t able to effectively and consistently differentiate in their markets.
Consistently chasing growth often results in pursuing too many opportunities at the same time, spreading enterprise resources too thin.
Executive leaders seeking to consistently outperform their competitors should:
Establish and maintain competitive advantage by identifying your differentiating capabilities. These are the few capabilities that are most important for success in your market — the
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