Published: 28 February 2024
Companies increasingly promote their brand to diverse audiences, requiring their brand resource centers to teach representatives how to tailor the brand. With this research, Brand leaders can evaluate the maturity of their brand resource centers and optimize toward empowering user judgment.
The majority of brand resource centers are “one size fits all.” As audience diversity increases, brand representatives are ill-served by the majority of brand resource centers that include rules and examples, but do not help tailor the brand to appeal to different audiences.
The best brand resource centers incorporate resources that build user judgment about when and how to best represent the brand identity, helping brand representatives use the brand for their respective goals or situation.
To empower brand representatives and improve your brand resource center:
Review existing brand guidelines to ensure foundational resources that encourage usability, such as clear
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