Gartner Insights Abstract

如何衡量企业应用的业务价值

Published: 20 March 2024

Summary

应用领导者及其团队面临着严格的预算审核。在过去两年中,只有53%的新项目业务论证获得了批准。本文介绍了如何更有效地量化企业应用的价值,以确保获取未来资金投入并使更多项目获得批准。

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概述

主要发现
  • 应用团队一直被视为成本中心,需要面对严格的预算审核。因此,新的企业应用项目的业务论证平均只有53%获得批准。

  • 将应用战略与业务成果紧密结合的应用团队,其项目/预算获得批准的比例更高,技术债务水平更低,也更有可能被视为价值驱动力,而非成本中心。

  • 提高效率、降低运营成本和改善客户体验是与应用战略挂钩的前三大业务成果,可以通过应用支出占IT总支出的百分比、劳动力成本降低率和客户留存率等指标进行跟踪。

建议
  • 为提高应用团队作为价值驱动力的认知,应将战略和成功指标(而非IT运营指标)与关键业务成果挂钩。

  • 为树立利益相关者的信心,应制定明确的流程,在项目运行期间和项目交付后跟踪并定期报告业务成果。

  • 为提高新项目获得批准的几率,可利用价值故事来为传统的业务论证提供补充,证明应用对于改善关键业务成果的作用。

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