Published: 27 March 2024
AI-related technology use cases struggle to achieve retail business outcomes due to mediocre vendor delivery, a lack of stakeholder alignment and supporting technologies. To make the shortlist, product leaders should use this research to understand retailers’ sentiment in critical investment areas.
Vendors have profitable opportunities to improve the business success of retailers that have already deployed use cases related to AI, data and analytics (D&A), and the Internet of Things (IoT), but have not fully met intended business outcomes.
Factors that have the most influence on negative outcomes include factors that are vendor-dependent and internal to the retailer, both of which can be impacted by product leaders.
Product leaders looking to create technology solutions for the retail industry should:
Evaluate retailers’ desired business outcomes against the capabilities required to meet them. Proactively suggest solutions to avoid negative outcomes and improve business
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