Published: 23 May 2024
一貫性のある意思決定は、戦略の計画と実行にとって鍵となる。CIOは、戦略の策定・実行時に下されるあらゆる意思決定を、企業の目的、目標、戦略に沿ったものにするフレームワークを提供するために、戦略原則を活用すべきである。
戦略原則は、企業が戦略的なビジネス目的や目標を達成するための軌道から外れないようにする、意思決定のガードレールの役割を果たす。明確に定義された戦略原則がなければ、企業は戦略の計画と実行に当たり、一貫性や調整の不十分な意思決定を下す重大なリスクにさらされる。
有効な戦略原則を策定するには、ビジネス戦略によってどのようなトレードオフを迫られるのかについて、明確な立場を示す勇気が求められる。一般的かつ曖昧な指針では、行動や決断に影響を与えるには効果的でない。
広く理解された戦略原則は、戦略、戦術、日常の基準において、振る舞い、意思決定、行動を導くものとなる。理解の浸透には時間と労力がかかるが、それがなければその影響力は制限される。
戦略の計画・実行に伴う意思決定の有効性を高めようとするCIOは、以下を行う。
戦略にとって最も重要な意思決定の領域を特定し、それらを下支えする少数の戦略原則を策定する。戦略の中でも、議論を呼びそうな領域や、アプローチの変更が必要になる領域に注力する。
ビジネスの成功と明確に結び付くこと、自社に固有であること、解釈が明瞭であること、効果的な意思決定を推進できるほど詳細であること、といった点を満たす強力な原則を策定する。
戦略原則を組織文化に組み込む。原則について広く発信し、それらが幅広く理解され、適用されるように日々の活動の中で定期的に取り上げる。
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