Published: 05 June 2024
Gartner Hype Cycles provide insight into the maturity, adoption and business impact of innovations. Product managers should leverage this high-impact resource to better develop and refine their product strategy.
Technology and service providers find it challenging to track a wide range of continually emerging technologies and trends that may be relevant to their product strategy.
Product managers must continually refine their customer segmentation in dynamic landscapes. This requires a timely understanding of how buyers evaluate innovations and what benefits they seek when adopting them, as well as customer adoption readiness.
Deciding which innovations to add to a product (and when) can be among the toughest product management decisions to make, as trade-offs must be made against customer needs, competitive threats and market dynamics.
Use innovation profiles to guide product
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