Published: 13 June 2024
Chief data and analytics officers face myriad privacy challenges in creating value from D&A and AI. Championing best practices when using biometric and other sensitive data, as well as AI and digital twin technology, will set them up for sustainable success.
Biometric and similarly sensitive data, such as speech and facial recognition, is increasingly being used without much transparency. When things go wrong, people are unpleasantly surprised and negatively impacted in real physical life.
A granular lack of control over data and the (functioning of) AI models, amid the continued increase in AI usage, often leads to undesired human impacts.
The latest development in customer experience is the use of digital twin technology, simulating customer behaviors. Privacy risk is paramount but often overlooked with such technology innovations.
Avoid compliance issues and loss of stakeholder trust by being intentional, proportional, transparent and
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