Published: 17 June 2024
When it comes to free trial registration, the larger website experience can either steer buyers directly to the landing page or prevent them from ever reaching it. This research provides three actionable steps tech CEOs can take to improve free trial offer conversion on their websites.
The 2023 Gartner User Behavior and Influence Survey indicated that the use of free offers increased by 74% in the last two years, highlighting the importance of call-to-action (CTA) performance.
CTA buttons and submission forms for free offers are two common breaking points in the free trial registration process due to flaws in website design obscuring or miscommunicating them.
Websites and CTA landing pages that are not routinely monitored miss opportunities to improve CTA performance and user registration rates.
Improve CTA performance for free offers by investing in a website navigation design that optimizes self-service by the prospects.
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