Published: 17 June 2024
Macro forces continue to create challenges and opportunities for the life, pension and annuity sector that will impact future decisions. Life insurance CIOs should use this research to prioritize their strategies and value realization, focusing on trends under the categories adopt, trial and assess.
With life insurance products largely commoditized, life insurers’ technologies and initiatives that deliver increased process adaptability, efficiency and agility — such as hyperautomation and legacy modernization — are the foundation for a competitive advantage.
Technological advancements are enabling life insurers to utilize data insights and increased touchpoints to create a seismic shift in customer engagement and increase the effectiveness of agents and advisors.
Emerging technologies offer the opportunity to lay the foundation for much-needed innovation in products, services and business models, embedding autoadapting products in customer journeys and blurring offerings with neighboring industry sectors like banking and health.
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