- Gartner client? Log in for personalized search results.
Gartner Expert
Alyssa Cruz
Sr Principal Analyst
Alyssa Cruz is a Senior Principal Analyst in the Gartner for Sales Practice. Alyssa covers a wide range of topics related to Revenue Technology Strategy.
Previous experience
Prior to Gartner, Mrs. Cruz has over a decade of experience in Sales Operations, Forecasting, Pipeline Management, and Analytics. She is skilled in curating adoption of technology and engagement of internal support teams necessary for success of revenue operations, such as Supply Chain, R&D, etc.
Most recently, Mrs. Cruz led the Sales Operations and Business Development functions of a textile manufacturing organization. In this role, she managed a complex team comprised of internal and external sales members. She developed tools to deliver metrics, analytical support, and predictive intelligence to executive leadership and shareholders.
Professional background
Polo Custom Products
Business Development & Sales Operations
Athene USA
Sales
Areas of coverage
Sales Operations
Sales Execution and Pipeline Development
Revenue Technology Strategy
Education
Bachelors of Business Administration in Economics & Management from Washburn University.
Top Issues That I Help Clients Address
1Creating a revenue tech stack that aligns with organizational needs and goals
2Improving sales forecasting through predictive intelligence
3Examination of emerging sales technology that can enhance or hinder a client's current GTM strategy
4How identifying the culture of the sales organization and needs of sellers can aid in adoption of necessary technology
5How revenue technology can allow sales teams to build stronger relationships with functions of the business that support sales