Gartner Expert

Alyssa Cruz

Sr Principal Analyst

Alyssa Cruz is a Senior Principal Analyst in the Gartner for Sales Practice. Alyssa covers a wide range of topics related to Revenue Technology Strategy.

Previous experience

Prior to Gartner, Mrs. Cruz has over a decade of experience in Sales Operations, Forecasting, Pipeline Management, and Analytics. She is skilled in curating adoption of technology and engagement of internal support teams necessary for success of revenue operations, such as Supply Chain, R&D, etc.

Most recently, Mrs. Cruz led the Sales Operations and Business Development functions of a textile manufacturing organization. In this role, she managed a complex team comprised of internal and external sales members. She developed tools to deliver metrics, analytical support, and predictive intelligence to executive leadership and shareholders.

Professional background

Polo Custom Products

Business Development & Sales Operations

Athene USA


Areas of coverage

Sales Operations

Sales Execution and Pipeline Development

Revenue Technology Strategy


Bachelors of Business Administration in Economics & Management from Washburn University.

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Top Issues That I Help Clients Address

1Creating a revenue tech stack that aligns with organizational needs and goals

2Improving sales forecasting through predictive intelligence

3Examination of emerging sales technology that can enhance or hinder a client's current GTM strategy

4How identifying the culture of the sales organization and needs of sellers can aid in adoption of necessary technology

5How revenue technology can allow sales teams to build stronger relationships with functions of the business that support sales