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Gartner Expert
Amy Abatangle
Sr Director Analyst
Amy Abatangle analyzes marketing leadership and strategy as Senior Director Analyst in the Gartner for Marketing Leaders practice, with an emphasis on marketing strategy development and operational and organizational design. As a former CMO, Ms. Abatangle helps marketing leaders address the changing needs of running high-performance organizations while juggling competing strategic priorities and cross-functional business objectives.
Previous experience
Ms. Abatangle has 25 years of IT industry experience spanning Fortune 500 companies and venture-backed startups where she built and led global teams focused on go-to-market strategy, customer acquisition and retention, and digital marketing strategy and execution. Her background includes roles in product, sales, operations, and general management, giving her a unique perspective on the impact of marketing across the entire customer lifecycle.
Professional background
Netdata
Chief Marketing Officer
Ericsson Edge Gravity
Chief Marketing Officer
Untangle
Chief Marketing Officer
Areas of coverage
Marketing Organization and Talent
Marketing Operations
Marketing Leadership and Strategy
Education
M.A., English & Comparative Literature, Columbia University in the City of New York
B.A., Rhetoric, University of Illinois at Urbana-Champaign
Top Issues That I Help Clients Address
1How do I develop strategies and business models that deliver long-term growth in the face of a challenging environment?
2How do I define the right KPIs and communicate marketing results correctly?
3How do I understand and develop the capabilities required to support my marketing strategy?
4How do I improve operational efficiency and enhance responsiveness to business and market needs?
5How do I design my marketing organization to deliver against business objectives?