Gartner Expert

Amy Abatangle

Sr Director Analyst

Amy Abatangle analyzes marketing leadership and strategy as Senior Director Analyst in the Gartner for Marketing Leaders practice, with an emphasis on marketing strategy development and operational and organizational design. As a former CMO, Ms. Abatangle helps marketing leaders address the changing needs of running high-performance organizations while juggling competing strategic priorities and cross-functional business objectives.

Previous experience

Ms. Abatangle has 25 years of IT industry experience spanning Fortune 500 companies and venture-backed startups where she built and led global teams focused on go-to-market strategy, customer acquisition and retention, and digital marketing strategy and execution. Her background includes roles in product, sales, operations, and general management, giving her a unique perspective on the impact of marketing across the entire customer lifecycle.

Professional background

Netdata

Chief Marketing Officer

Ericsson Edge Gravity

Chief Marketing Officer

Untangle

Chief Marketing Officer

Areas of coverage

Marketing and Communications Organization and Talent

Marketing and Communications Leadership and Strategy

Marketing Operational Excellence

Education

M.A., English & Comparative Literature, Columbia University in the City of New York

B.A., Rhetoric, University of Illinois at Urbana-Champaign

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Top Issues That I Help Clients Address

1How do I develop strategies and business models that deliver long-term growth in the face of a challenging environment?

2How do I define the right KPIs and communicate marketing results correctly?

3How do I understand and develop the capabilities required to support my marketing strategy?

4How do I improve operational efficiency and enhance responsiveness to business and market needs?

5How do we apply and optimize agile methods within the marketing organization?