Brent Adamson

Distinguished VP, Advisory

Brent Adamson is a Principal Executive Advisor, serving heads of B2B and B2C sales and marketing. Mr. Adamson's work spans a wide range of commercial challenges, including customer buying behavior, sales performance, marketing excellence, commercial strategy, content marketing, customer/consumer experience and understanding, sales management, personalization, leadership and coaching, organizational productivity, and both in-person and digital customer engagement.

He facilitates a wide range of executive-level discussions around the world, including global sales meetings, keynote presentations, board-level presentations, and hands-on best practice workshops.

He is well known for his passion for productive disruption. He is a sought-after speaker and facilitator, with more than 25 years of experience as a professional researcher, teacher, and trainer. He is also the co-author of The Challenger Customer and the best-selling The Challenger Sale. In addition, he is a frequent contributor to the Harvard Business Review and a regular blogger for HubSpot's sales blog. He has also written for a wide range of business publications, including Forbes, Bloomberg Businessweek, and Selling Power.

Roles and responsibility

CEOs, CSOs, CMOs, VPs of sales and/or marketing, sales operations, sales enablement, digital marketing, managing directors, general managers

Previous experience

Mr. Brent Adamson worked with CEB as a Researcher, Author and Advisor. He worked with Michigan State as a German and Linguistics Professor.

Professional background


Principal Executive Advisor

Michigan State University

Assistant Professor

Areas of coverage

Marketing Organization and Operations

Marketing Leadership and Strategy

Content Marketing and Management

Customer Acquisition and Retention

B2B Buyer Insights


M.B.A, University of Michigan Ross School of Business

Ph.D., University of Texas

M.A., University of Texas

M.A., University of Texas

B.A., University of Michigan

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Top Issues That I Help Clients Address

1Rethinking commercial strategy and execution for sales and marketing in a world of digital B2B buying

2Deploying Challenger selling and marketing capabilities across a B2B commercial team

3Driving growth with current B2B customers/accounts

4Rethinking personalization and digital customer/consumer engagement for maximum impact

5Increasing organizational and individual sales productivity in a complex B2B commercial enviornment