Craig Riley is a Director Analyst with Gartner for Sales Leaders. Craig works with sales leaders to help them prepare for the future of sales. His research focuses on how changing buying dynamics are causing sales leaders to rethink their sales strategy with an emphasis on virtual selling, multi-channel engagements, and a consolidation of the sales, marketing, and service functions.
Prior to joining Gartner, Craig worked as an analyst focused on helping commercial leaders develop and revise their go-to-market strategies for new product launches, conduct competitive threat assessments, and develop a messaging strategy.
Sales Strategy and Leadership
M.A. - George Washington University
B.A. - Saint Anselm College
Certificate - Beijing Language and Culture University
1Helping CSOs understand changing buying dynamics and prepare for the future of sales
2Improving alignment and collaboration between sales, marketing, customer service, and customer success
3Understanding buyers preferences and how it impacts GTM strategies.