Experts

Kara McGuire

VP, Team Manager

Kara McGuire is a Vice President on the Gartner for Marketing Leaders team. She leads a team of advisors and analysts who advise marketing leaders responsible for loyalty and customer relationships. She previously led a team of experts focused on consumer and cultural insights. Prior to her management responsibilities, Ms. McGuire studied Gen Z and Parents as well as consumer money behavior and financial services.

Previous experience

At the Minneapolis Star Tribune, Ms. McGuire wrote an award-winning, syndicated personal finance column and covered business topics such as housing, investments, consumer spending and financial planning. At American Public Media, she was a producer of several programs including Marketplace Money.

Professional background

Minneapolis Star Tribune

Personal finance columnist

American Public Media

Producer

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Leadership and Strategy

Content Marketing and Management

Customer Experience

Customer Acquisition and Retention

Education

B.A., History, Macalester College

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Top Issues That I Help Clients Address

1Who are tomorrow's key consumers (Gen Z, multicultural consumers, etc.), and how can I start building a relationship with them today?

2How is consumer adoption of emergent communication channels and buying platforms creating new behavioral norms and marketing opportunities?

3How can I understand the business impact of emergent cultural phenomena and divisive societal flashpoints on my brand's relationship to consumers?

4What are the values and behaviors of consumers across income levels today and what does that mean for my brand?

5How do economic and societal forces influence consumer behaviors and attitudes related to money?