Kara McGuire is a Vice President on the Gartner for Marketing Leaders team. She leads a team of advisors and analysts who advise CMOs and other marketing leaders responsible for customer experience and loyalty, marketing operations, branding, content marketing and marketing org design. She previously led a team of experts focused on consumer and cultural insights. Prior to her management responsibilities, Ms. McGuire studied Gen Z and Parents as well as consumer money behavior and financial services.
At the Minneapolis Star Tribune, Ms. McGuire wrote an award-winning, syndicated personal finance column and covered business topics such as housing, investments, consumer spending and financial planning. At American Public Media, she was a producer of several programs including Marketplace Money.
Minneapolis Star Tribune
Personal finance columnist
American Public Media
Marketing Organization and Talent
Marketing Leadership and Strategy
Content Marketing and Management
B.A., History, Macalester College
1Who are tomorrow's key consumers (Gen Z, multicultural consumers, etc.), and how can I start building a relationship with them today?
2How is consumer adoption of emergent communication channels and buying platforms creating new behavioral norms and marketing opportunities?
3How can I understand the business impact of emergent cultural phenomena and divisive societal flashpoints on my brand's relationship to consumers?
4What are the values and behaviors of consumers across income levels today and what does that mean for my brand?
5How do economic and societal forces influence consumer behaviors and attitudes related to money?