Kara McGuire is a Vice President on the Gartner for Marketing Leaders team. She manages a team of analysts focused on consumer insights within Gartner for Marketing Leaders. Her team advises marketing leaders on consumer values and behaviors, with particular focus on understanding generations and demographic groups, how consumers use communications and buying platforms and why marketers must understand the cultural and societal context that consumers are living in today.
Prior to her management responsibilities, Ms. McGuire studied Gen Z and Parents as well as consumer money behavior and financial services.
At the Minneapolis Star Tribune, Ms. McGuire wrote an award-winning, syndicated personal finance column and covered business topics such as housing, investments, consumer spending and financial planning. At American Public Media, she was a producer of several programs including Marketplace Money.
Minneapolis Star Tribune
Personal finance columnist
American Public Media
Branding and Value Proposition
Consumers and Culture
B.A., History, Macalester College
1Who are tomorrow's key consumers (Gen Z, multicultural consumers, etc.), and how can I start building a relationship with them today?
2How is consumer adoption of emergent communication channels and buying platforms creating new behavioral norms and marketing opportunities?
3How can I understand the business impact of emergent cultural phenomena and divisive societal flashpoints on my brand's relationship to consumers?
4What are the values and behaviors of consumers across income levels today and what does that mean for my brand?
5How do economic and societal forces influence consumer behaviors and attitudes related to money?