As a director on Gartner L2's Intelligence team, Michael Froggatt plans and executes a series of research reports evaluating marketing and commerce trends that make up the Digital IQ scores across Gartner L2's sector coverage.
With 10+ years of experience across research and marketing tech firms, Mr. Froggatt helps marketer clients sort through their various DMPs, DSPs, CDPs and CRMs to streamline and improve their digital efforts.
Previously, Mr. Froggatt led research for content and product marketing purposes, analyzing aggregate internal data to develop benchmarks and best practices.
Senior Research Manager
Principal Research Analyst
Marketing Technology and Emerging Trends
Digital Performance Benchmarks
1Benchmarking digital competence of brands among peers
2Social media and influencer marketing benchmarking and best practices
3Marketing technology benchmarking, selection and management best practices