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Gartner Expert
Mike Froggatt
Sr Director Analyst
As a Senior Director, Analyst, Mike Froggatt plans and executes research reports evaluating marketing strategy and execution, innovation and commerce trends.
With 10+ years of experience across research and marketing technology firms, Mr. Froggatt helps marketer clients develop strategy for digital advertising, multichannel marketing and digital commerce. Areas of focus include first- and third-party data (cookies), programmatic advertising, digital campaign planning and execution, retail media networks (e.g., Amazon, Walmart Connect, Target Roundel, Kroger Precision Marketing), and regional priorities for global marketers.
Previous experience
Previously, Mr. Froggatt led research for content and product marketing purposes at marketing technology companies, analyzing aggregate internal data to develop benchmarks and best practices around the critical priorities of clients and prospect brands.
Professional background
Quartile
Senior Director, Marketing Programs
The Trade Desk
Senior Director, Thought Leadership
Sizmek
Principal Research Analyst
Areas of coverage
Digital Marketing Strategy and Execution
Marketing Technology
Content Marketing and Management
Customer Understanding and Marketing Execution
Marketing Leadership and Management
Top Issues That I Help Clients Address
1Digital marketing execution and strategy advertising channels and formats
2Regional priority navigation for CMOs and their teams
3Digital marketing and advertising: connected TV/OTT advertising
4Marketing & communications leadership and strategy: Innovation
5Digital commerce management: optimizing presence on third party platforms (Amazon)