Experts

Michael Froggatt

Director, Research

As a director on Gartner L2's Intelligence team, Michael Froggatt plans and executes a series of research reports evaluating marketing and commerce trends that make up the Digital IQ scores across Gartner L2's sector coverage.

With 10+ years of experience across research and marketing tech firms, Mr. Froggatt helps marketer clients sort through their various DMPs, DSPs, CDPs and CRMs to streamline and improve their digital efforts.

Previous experience

Previously, Mr. Froggatt led research for content and product marketing purposes, analyzing aggregate internal data to develop benchmarks and best practices.

Professional background

Criteo

Senior Research Manager

Sizmek

Principal Research Analyst

eMarketer

Research Analyst

Areas of coverage

Multichannel Marketing

Marketing Technology and Emerging Trends

Digital Commerce

Social Marketing

Digital Performance Benchmarks

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Top Issues That I Help Clients Address

1Benchmarking digital competence of brands among peers

2Social media and influencer marketing benchmarking and best practices

3Marketing technology benchmarking, selection and management best practices