Gartner Expert

Mike Froggatt

Sr Director Analyst

As a Senior Director, Analyst, Mike Froggatt plans and executes research reports evaluating marketing strategy and execution, innovation and commerce trends.

With 10+ years of experience across research and marketing technology firms, Mr. Froggatt helps marketer clients develop strategy for digital advertising, multichannel marketing and digital commerce. Areas of focus include first- and third-party data (cookies), programmatic advertising, digital campaign planning and execution, retail media networks (e.g., Amazon, Walmart Connect, Target Roundel, Kroger Precision Marketing), and regional priorities for global marketers.

Previous experience

Previously, Mr. Froggatt led research for content and product marketing purposes at marketing technology companies, analyzing aggregate internal data to develop benchmarks and best practices around the critical priorities of clients and prospect brands.

Professional background


Senior Director, Marketing Programs

The Trade Desk

Senior Director, Thought Leadership


Principal Research Analyst

Areas of coverage

Digital Marketing Strategy and Execution

Marketing Technology

Content Marketing and Management

Customer Understanding and Marketing Execution

Marketing Leadership and Management

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Top Issues That I Help Clients Address

1Digital marketing execution and strategy advertising channels and formats

2Regional priority navigation for CMOs and their teams

3Digital marketing and advertising: connected TV/OTT advertising

4Marketing & communications leadership and strategy: Innovation

5Digital commerce management: optimizing presence on third party platforms (Amazon)