Gartner Expert

Robert Lesser

Sr Director Analyst

Robert Lesser advises sales leaders on sales strategy, GTM strategy, sales coverage models, change leadership and hiring & retaining sales talent. Mr. Lesser uses his B2B consulting & practitioner experience to tailor Gartner research, diagnostics and best practices to the needs of each client.

Previous experience

Consulted on the design and deployment of sales organizations for clients such as Cisco, Oracle, Avalara, BigID and RingCentral

Professional background


Sr. Sales Consultant

The LAX Boutique




Areas of coverage

Sales Strategy and Leadership


MBA, Marketing, Schulich School of Business

Honors Bachelor of Commerce, DeGroote School of Business

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Top Issues That I Help Clients Address

1How will changing buyer dynamics and preferences impact our GTM strategy?

2How should we lead the sales organization through transformative change?

3How can we attract, retain and motivate sales talent?

4How can I ensure my sales roles are designed with clarity?

5How should my organization segment and tier customers?