Strengthen Your Employee Value Proposition

Facilitate recruiting, talent acquisition strategies and increase employee retention with a strong EVP

Hypercompetition in the labor market demands a strong EVP

The employee value proposition (EVP) portrays how the labor market and employees perceive the value employees gain by working in an organization. Many EVPs are ineffective or difficult to maintain. Some comprise the wrong attributes or fail to differentiate from competitors. Others show a significant gap between promise and reality, resulting in reduced employee commitment.

Design a compelling and effective EVP with the Gartner EVP Design Template. 

Graph demonstrating Global EVP Attraction Driver Benchmark rating the top five most important attributes over time
We knew we needed to get more competitive with our employee base to remain relevant in the market.

Kim Nowell

Chief People Officer, Ingram Barge

Present an authentic, differentiated employee value proposition

When you invest in developing and delivering a strong EVP, you can attract significant talent and boost employee engagement. For example, your organization can reduce the compensation premium by 50% and reach 50% deeper into the labor market when candidates view an EVP as attractive.

Organizations that effectively deliver on their EVP can decrease annual employee turnover by just under 70% and increase new hire commitment by nearly 30%.

Organizations that effectively deliver on their EVP can decrease annual employee turnover by 69 percent.

Insights you can use

Gartner’s Ignition Guides, in tandem with advisory services, can help you define a differentiated EVP by prioritizing EVP investments that are simple and clear. 

Understand Employee Value Proposition Preferences

Each quarter, Gartner surveys over 40,000 employee in 40 countries and regions to get the most authoritative look at the latest global and country-level trends so HR leaders know what attracts, engages and retains talent.

Design Your Employee Value Proposition

Gather and summarize information from important sources like the labor market and talent competitors to inform your EVP design with guidance from this EVP design template.

Segment EVP Messages for Critical Talent

Heads of HR are now expected to devise workforce strategies that facilitate execution of business strategies. We showcase how DSM, a health sciences company, worked with the procurement business to create a segment-specific EVP to attract talent.

Align EVP and Employment Brand

Gartner can help you plan and align your EVP and employment branding communications around prioritized attributes and messages for critical talent segments.

Questions about becoming a Gartner client?

Gartner Human Resources Webinars

Build a winning strategy across HR with expert insights and strategies to help you meet your talent needs.

Case Study

How do we help recruit for talent?

Hai Harari, Director of Talent Intelligence Analytics at Intel, discusses how TalentNeuron™ help him identify what talent his organization needed to address their “big bets” as well as where to find that talent.  

Gartner topic experts

Gartner’s HR experts include more than 170 people worldwide. Meet a few of our leaders. 

Robin Boomer headshot

Robin Boomer
Director, Advisory

Justin Dillmore
Director, Advisory

Leah Johnson
VP, Advisory

Liz Joyce
VP, Team Manager

Ingrid B. Laman
VP, Advisory

Marcus Uzubalis
Director, Advisory

Dig deeper with Gartner

Gartner’s 170+ HR experts are trusted advisors for over 4,000 senior HR leaders.

Our experts can equip you with labor market data, HR function benchmarks, and relevant best practices and tools that accelerate speed to execution and ensure decision quality.