The employee value proposition (EVP) portrays how the labor market and employees perceive the value employees gain by working in an organization. Many EVPs are ineffective or difficult to maintain. Some comprise the wrong attributes or fail to differentiate from competitors. Others show a significant gap between promise and reality, resulting in reduced employee commitment.
Design a compelling and effective EVP with the Gartner EVP Design Template.
When you invest in developing and delivering a strong EVP, you can attract significant talent and boost employee engagement. For example, your organization can reduce the compensation premium by 50% and reach 50% deeper into the labor market when candidates view an EVP as attractive.
Organizations that effectively deliver on their EVP can decrease annual employee turnover by just under 70% and increase new hire commitment by nearly 30%.
Gartner’s Ignition Guides, in tandem with advisory services, can help you define a differentiated EVP by prioritizing EVP investments that are simple and clear.
Each quarter, Gartner surveys over 40,000 employee in 40 countries and regions to get the most authoritative look at the latest global and country-level trends so HR leaders know what attracts, engages and retains talent.
Gather and summarize information from important sources like the labor market and talent competitors to inform your EVP design with guidance from this EVP design template.
Heads of HR are now expected to devise workforce strategies that facilitate execution of business strategies. We showcase how DSM, a health sciences company, worked with the procurement business to create a segment-specific EVP to attract talent.
Gartner can help you plan and align your EVP and employment branding communications around prioritized attributes and messages for critical talent segments.
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Hai Harari, Director of Talent Intelligence Analytics at Intel, discusses how TalentNeuron™ help him identify what talent his organization needed to address their “big bets” as well as where to find that talent.
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