The employee value proposition (EVP) portrays how the labor market and employees perceive the value employees gain by working in an organization. Many EVPs are ineffective or difficult to maintain. Some comprise the wrong attributes or fail to differentiate from competitors. Others show a significant gap between promise and reality, resulting in reduced employee commitment.
Adopt a Candidate-Value Driven Approach to Influencing Critical Talent
The digital era has created a hypercompetitive market for critical talent, and its increased transparency has changed that talent’s behaviors and expectations. Gartner research can help you create employment branding centered on three interrelated imperatives — capturing attention, fostering connection and inciting action.