Analyst: Molly Beams
Analyst: Molly Beams
An increasingly dynamic and noisy market, coupled with the technology buyer’s fluid approach, means that messaging must be relevant, clear and compelling to capture and retain attention. While features and capabilities remain a high priority, buyers prefer to see quantifiable business outcomes to quickly grasp and understand how a given product can address their needs. The research in this initiative will help product marketers capture and progress buyers’ interest with a focus on vision, clarity, differentiation, proof and compelling stories.
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