The Counterintuitive Path to Great Innovation

Learn five counterintuitive practices for companies to move the right projects from pilot to reality.

Sixty-four percent of nonexecutive directors on corporate boards claim to be increasing their risk appetite in pursuit of growth in 2023-2024, however, only 16% of innovation leaders say their organizations accept a high level of risk with innovation. 

It is imperative for executive leaders to close this gap because there’s no growth without innovation and no innovation without risk. Successful high-risk innovators follow 5 counterintuitive practices to move the right projects from pilot to reality:

  • Include nonfinancial business priorities.
  • Measure success with outcomes, not financial metrics.
  • Experiment and learn the right way.
  • Know when to stop.
  • Take ownership of proven ideas.

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