Gartner helped Dentply Sirona build a brand strategy and improve marketing operations leading to a more mature marketing function.
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Client Story
Improving Marketing Operations to Mature Marketing
Mission-critical priority
A new to role CMO was tasked with building out Dentsply Sriona's marketing capabilities including improving marketing operations and developing a brand strategy.
How Gartner helped
Leveraged the network of Gartner experts and benchmarks to understand where to invest marketing budget, coach marketing leadership and develop best-in-class marketing strategies.
Business impact
Dentsply Sirona launched their brand strategy and matured from activity-based marketing to performance marketing.
Industry
Manufacturing
Revenue
Approx. $3B
Employees
15,000
