Client Story

Optimizing the Marketing Budget to Improve Business Outcomes

A manufacturing company’s marketing function leveraged Gartner to optimize budgeting, resulting in C-level approval.

Mission-critical priority

Demonstrate how marketing adds value to the organization, or face significant cuts.

How Gartner helped

Provided expert advice on an agile budgeting approach, and tools to shortlist vendors for key technology investments.

Business impact

Proved that marketing is a value-add, increasing the board’s confidence and securing a 12% budget increase.

Industry

Industry

Manufacturing


Revenue

Revenue

$2 Billion


Employees

Employees

6,000+

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