Account growth can be more profitable than net new customer acquisition and in today's challenging market, B2B marketers must implement top strategies to fuel growth.
Marketing as a function, can enable sales by supporting customer confidence and decision making with well-positioned content, messages and tools. Use Gartner research to access best practices and recommendations to support your B2B account growth targets.
Download today to uncover:
- Key drivers of high-quality growth purchases
- Tactics to capture account growth opportunities
- How to elevate the role of Marketing in your organization