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BARCELONA, Spain, November 5, 2019

Gartner Finds ‘Gen Zers’ Behave Differently to Millennials and CIOs Must Adapt Their Leadership Approach

Through 2025, Gen Z Will Be Best Able to Anticipate Digital Capabilities That Will Be Valued by Our Digital Society

Generation Z (Gen Zers)* are often perceived and managed wrongly by CIOs, and led as if they were Millennials. However, the behavioral traits and beliefs of Gen Zers are closer to those of Baby Boomers and Generation X (Gen Xers) than Millennials. If heard and understood properly, Gen Zers will help accelerate digital business transformation, even more than Millennials, according to Gartner, Inc.

“Although they are called the ‘post-millennial generation’, Gen Zers have little in common with Millennials. CIOs cannot lead them in the same way they lead Millennials,” said Daniel Sanchez Reina, senior research director at Gartner.

Gen Zers don’t need to be trained to “think digital,” and are the best positioned generation to anticipate the needs of constituents and consumers in a digital society. “They are positioned well to judge the potential value of forthcoming digital products and services,” added Mr. Sanchez Reina.

Gartner predicts that, through 2025, Gen Zers will be best able to anticipate digital capabilities that will be valued by our digital society. “In their quest for digital talent, CIOs need to master leadership of Gen Z’s culture and people,” said Mr. Sanchez Reina. “CIOs need to get to know them and understand their values and relationship patterns in the workplace. They also need to recognize that they need to lead them differently than previous generations to foster a cohesive workplace.”

Analysts discussed how the digital workforce requires changes to leadership and culture during Gartner IT Symposium/Xpo, which is taking place here through Thursday.

Some C-level executives have already noticed a difference when working with Gen Zers. For example, a CIO of a European bank said that they ask questions openly — they may inquire, for example, what they will learn from their superiors — and are more direct than previous generations. A chief human resources officer (CHRO) of a telecom company said that Gen Zers are a 100% technological generation with infinite confidence in their capacity, and that they are autonomous, willing to work hard, assertive and much more demanding.

Socializing at Work

Gen Zers prefer having their own workspace than sharing it with someone else. The intimate relationship they have with their devices makes them less social than Millennials.

Gen Zers want to know what their contribution to the company will be from the outset, because they want to add value straightaway and make a difference. Gen Zers value their time greatly and want to know how they will be rewarded. Millennials assume they will be promoted or at least increase their salary by continuously working. Gen Zers are pragmatic and want to be made aware of specific schemes, such as healthcare, retirement plans and long-term practical benefits; in this respect, they are similar to Gen Xers and Baby Boomers.

Gen Zers Are Role Hoppers

Gen Zers often plan their career from the very beginning and devote time to things to things that enable skill development and supplement their career vision.

Unlike Millennials and despite having high ambitions for personal growth, Gen Zers are not job hoppers — they are role hoppers and natural entrepreneurs. “They favor the idea of developing skills, welcome additional training and are more inclined to build a career at one company, rather than hop from one employer to another,” said Mr. Sanchez Reina.

Given that Gen Zers want to be versatile (as opposed to Millennials who prefer to be specialists), CIOs need to encourage them to explore a variety of career trajectories that go beyond the traditional scope. “CIOs must become mentor leaders who can teach practical skills and demonstrate behaviors, as opposed to coach leaders who can make people’s potential emerge through active listening and incisive questioning,” advised Mr. Sanchez Reina. “Millennials prefer a coach leader, whereas Gen Zers expect to be recognized and rewarded for their knowledge, not their potential.”

*For Editors:

Baby Boomers: born between 1945 and 1964

Generation X (Gen Xers): born between 1965 and 1979

Generation Y (Millennials): born between 1980 and 1994

Generation Z (Gen Zers, Centennials): born between 1995 and 2010

Gartner clients can learn more in the report “Gen Z: How to Lead These Natural Digital Connectors.”

About Gartner IT Symposium/ITxpo

Gartner IT Symposium/Xpo is the world’s most important gathering of CIOs and senior IT executives, uniting a global community of CIOs with the tools and strategies to help them lead the next generation of IT and achieve business outcomes. More than 20,000 CIOs, senior business and IT executives worldwide will gather for the insights they need to ensure that their IT initiatives are key contributors to, and drivers of, their organization’s success. Follow news and updates from the events on Twitter using #GartnerSYM.

Upcoming dates and locations for Gartner IT Symposium/Xpo include:

November 11-14: Goa, India

November 12-14: Tokyo, Japan

March 2 - 4, 2020: Dubai

May 11-14, 2020: Toronto

About Gartner

Gartner, Inc. (NYSE: IT), is the world’s leading research and advisory company and a member of the S&P 500. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow.

Our unmatched combination of expert-led, practitioner-sourced and data-driven research steers clients toward the right decisions on the issues that matter most. We are a trusted advisor and objective resource for more than 15,000 organizations in more than 100 countries — across all major functions, in every industry and enterprise size.

To learn more about how we help decision makers fuel the future of business, visit gartner.com.

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