Gartner Newsroom

“By 2023, 60% of companies that pivoted to virtual events will incorporate real-time or real-space experiences into their virtual events.”

“By 2025, consumers’ omnichannel behavior will drive 60% of B2C brands toward a functional, rather than channel-based organizational structure.”

“By 2025, 20% of B2C revenue will come from recurring revenue models, causing profound shifts in marketing strategies, spend and channels.”

“By 2023, 25% of organizations will amalgamate Marketing, Sales and CX into a single function.”

“By 2022, one-third of the crisis communication budget will be used to respond to employee activism.”

“By 2024, 30% of large organizations will identify content moderation services for user-generated content as a C-Suite priority.” 

“When our experiences are personalized to us as consumers, in the context of an in-person experience, we don’t find it creepy. Yet, in the digital sphere, when advertisers make educated guesses about us that are right we’re unsettled.”

“Privacy means different things to different people because privacy is context dependent.”

“The peak of consumers’ concern is tied directly to their perceived lack of control over their online interactions and the data that those interactions generate.”

“Gartner survey data shows that each added data dimension increases the risk that a message will be perceived as creepy by 5%.” 

“The idea of a ‘360 degree view of the customer’ is an idea we need to let go of.”

“The best brands know they don’t need to collect – and use – all of the data they possibly can, but use it in a smarter, more precise, way.”

“Influence is the ability to elicit a desired response from individuals and communities through controlled interactions, and engineering is the discipline, skill, and profession of applying scientific knowledge to the design of robust systems and processes.”

“We are still in the very early stages of developing influence into a real engineering discipline.”

“One of the most important and frustrating lessons from COVID-19 is that changing behavior on a massive scale is difficult because we live in a culture where distrust of authority runs deep.”

“In recent years the promise of influencer marketing has been overshadowed by anxiety about polarization, hate speech and disinformation’s prevalence on social networks.”

“Use social networks to track opinion dynamics, reinforce transparency and build on consensus trends.”