Fourth Quarter 2020

The Chief Sales Officer

Stay ahead of emerging issues and trends impacting the sales function

In this issue

CSO Priorities Heading Into 2021

As 2020 comes to an end, we share your CSO peers’ top priorities, which include building a new sales pipeline and enabling virtual selling, and expectations for budget changes to support those priorities.

4 Questions You Should Ask to Ensure a Successful Virtual Sales Kickoff

We provide a summary of what CSOs need to know to ensure the successful transition from an in-person to a virtual sales kickoff event.

Effective Virtual Selling in a New Buying Environment

With many CSOs considering or planning to permanently shift field sales to virtual sales roles, we offer a framework to help you develop an effective virtual sales strategy.

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