Over the last five years, many of today’s highest performing B2B sales and marketing organizations have adopted an account based strategy. This coordinated, cross-functional effort to drive engagement and progress target accounts across the entire buying cycle has become the most effective go-to-market approach for the world’s fastest growing organizations.

Download The Gartner Account Based Framework to discover the elements needed to create and manage a successful account based strategy. 

About this research

The insights in this document were originally produced by TOPO, now Gartner.