Account-Based Marketing Framework

Create and manage a world-class account-based strategy for your sales and marketing organization.

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In recent years, many of the highest-performing B2B sales and marketing organizations have leveraged an account-based marketing strategy. Today’s modern account-based strategy is more timely and scalable, expanding the role of an account-based strategy across an organization's entire go-to-market plan. The key attributes of a successful ABM strategy are:

Targeted
Insight-driven
Delivering extreme value
Orchestrated
Measured

Download the framework to learn how to implement the Gartner Account-Based Marketing Framework in your organization.

Account-Based Marketing Framework

Create and manage a world-class account-based strategy for your sales and marketing organization.

Download the framework

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