In recent years, many of the highest-performing B2B sales and marketing organizations have leveraged an account-based marketing strategy. Today’s modern account-based strategy is more timely and scalable, expanding the role of an account-based strategy across an organization's entire go-to-market plan. The key attributes of a successful ABM strategy are:

  • Targeted
  • Insight-driven
  • Delivering extreme value
  • Orchestrated
  • Measured  

Download the framework to learn how to implement the Gartner Account-Based Marketing Framework in your organization.